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rgb.irA web design, SEO, speed and security agency. Its 37 service pages are written in Persian, English, Arabic and Turkish, all four on the same URL.
I am Hossein Parto, a web designer in Tehran. I build WordPress sites by hand in PHP, without a page builder, and I run five of my own on that same code.
This page used to be an Elementor build. It loaded 18 stylesheets and 27 scripts before a visitor saw anything. I replaced it with a single standalone PHP template that ships as one HTML request with the CSS and JavaScript inlined, and nothing external except the fonts.
That is the whole argument. A page builder sells you the ability to move a box without a developer, and charges for it in requests on every visit, forever. If moving the box yourself is worth that to you, hire someone who likes page builders. I am not going to pretend I can give you both.
A caching plugin bolted onto a heavy site hides the weight from some visitors and none of the crawlers. The decisions that actually matter are made earlier: what the page loads at all, whether the largest image is preloaded rather than lazy loaded, whether the stylesheet is one file or eighteen.
After that, caching is worth having. On this site an nginx page cache serves the HTML before PHP runs and a Redis object cache holds the queries. Both help. Neither would rescue a page that ships 27 scripts.
Right to left is not a second theme. Written with logical properties, the same stylesheet lays out both directions, which is why the Persian version of this site is the same file and not a fork that slowly falls behind.
The trap is that a right to left layout looks finished long before it is. Icons that point somewhere, anything absolutely positioned, and every hardcoded left and right have to be checked by hand in both directions.
Five properties, all mine, all live. The counts were taken from the databases, not estimated.
A web design, SEO, speed and security agency. Its 37 service pages are written in Persian, English, Arabic and Turkish, all four on the same URL.
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